Using the basic free service at Geni.com, users add and invite their close relatives to join their family tree. All Geni users can share photos, videos, and documents with their families. Geni’s Pro subscription service allows users to find matching trees and merge those into the single world family tree, which currently contains over 100 million living users and their ancestors. Additional pay services include enhanced research tools and premium support. Geni welcomes casual genealogists and experts who wish to discover new relatives and stay in touch with family. Geni is privately held and based in Los Angeles, California.