Estimote, Inc. is a technology company creating what we like to call an operating system for the physical world. Our sensor-based analytics and engagement platform will change the way people conduct businesses in the real world, and the way consumers interact with physical products and venues. Our primary area of interest at the moment is bricks-and-mortar retail stores. More than 95 percent of transactions worldwide are still made in physical venues, and more than half of the consumers visiting these stores have smartphones that can use our platform. We make attractive and highly capable iBeacon devices, and SDKs that enable even non-programmers to integrate them with app platforms (Android and iOS). The growing popularity of communication technologies such as Bluetooth Smart has opened up totally new ways for people to engage with products and retail spaces – our products empower retailers to take advantage of these possibilities.