Kōnosuke Matsushita

"A good actor is in rehearsal until the day he dies, and the same rule applies to a businessman. "

November 27, 1894
April 27, 1989
Birth Place
Wakayama, Japan
Current Place


Kōnosuke Matsushita was a Japanese industrialist who founded Panasonic, the largest Japanese consumer electronics company. In 1917, Matsushita left Osaka Electric Light Company to set up his own company. Without capital, a formal education, and experience in manufacturing, it would appear the company would fail before it even began. He set up his shop in the basement of his tenement and with his wife, his brother-in-law and several assistants, he began creating several samples of his product. He attempted to peddle his samples to several wholesalers but was unsuccessful because he did not offer more than one product. Matsushita's assistants left his company and he was left with only his wife and brother-in-law, Toshio Iue, who proved to be a capable salesman and manager in his own right. Matsushita would have eventually become bankrupt but he was "saved by an unexpected order for a thousand insulator plates for electric fans.". From there, Matsushita was able to continue producing his light sockets and eventually they became popular as wholesalers began realizing the product was better in quality and less expensive than comparable products in the existing market. Matsushita's products were originally marketed under the name brand of "National" and later moved on to the more recognizable names of Panasonic, Quasar and Technics.

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