Leo Burnett

"It is apparent that the company can't any better or bigger than the growth of the people in it"

October 21, 1891
June 7, 1971
Birth Place
St. Johns, Michigan, United States of America
Current Place
United States of America


Leo Burnett was an American advertising executive and the founder of Leo Burnett Company, Inc.. He was responsible for creating some of advertising's most well-known characters and campaigns of the 20th century, including Tony the Tiger, Charlie the Tuna, the Marlboro Man, the Maytag Repairman, United's "Fly the Friendly Skies," Allstate's "Good Hands," and for garnering relationships with multinational clients such as McDonald's, Hallmark and Coca-Cola. In 1999, Burnett was named by Time Magazine as one of the 100 most influential people of the 20th century.

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