Nir Eyal

"Whether you are designing the behavior of your users or your own habits, you’ll benefit from understanding research I share from experience design, behavioral economics, and neuroscience."

Current Place
New York, New York, United States of America


I’m the author of Hooked: How to Build Habit-Forming Products and have taught at the Stanford Graduate School of Business and Design School. I’ve sold two technology companies since 2003 and now help teams design more engaging products.

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