Hooked: How to Build Habit-Forming Products

"a guide to building habit-forming technology"

Announcement / Release
November 2014
Birth Place
New York, New York, United States of America


Written for product managers, designers, marketers, and startup founders, Hooked provides: practical insights to create habits that stick, actionable steps for building products people love and can't put down; and behavioral techniques used by Twitter, Instagram, Pinterest, and others.

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