Air Jordan I

"Air Jordan has landed"

Nicknames
AJ 1
Announcement / Release
around 1984
Discontinuation
around 1986

About

The Air Jordan I was first produced for Michael Jordan in 1984. The shoe concept was made by Michael Jordan. Nike's Peter C. Moore and Bruce Kilgore then designed the shoes, in a red and black color way to match the uniform of the Chicago Bulls, the team for which Michael Jordan played. This red and black color way was later outlawed by NBA Commissioner David Stern for having very little white on them. Michael Jordan would wear the shoes anyway, and each time he stepped on the court with the Air Jordan 1 he would be fined five thousand dollars. Nike used this as a promotional tool in advertisements hinting that the shoes gave an unfair competitive advantage and that whoever wore them had a certain edginess associated with outlaw activities. Nike would later create a color way with red, white, and black which would be worn by Jordan for most of the 1985 and 1986 season.

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