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"I present my dress collections on the fifth of May, the fifth month of the year and so we will let this sample number five keep the name it has already, it will bring good luck."
Chanel No. 5 is the first perfume launched by French couturier Gabrielle "Coco" Chanel. The chemical formula for the fragrance was compounded by Russian-French chemist and perfumer Ernest Beaux.
"Fashion is architecture: it is a matter of proportions."
"We need to take care of people in the company"
Coco's love interest and angel investor
One of the founders of Chanel
"The future of perfumery is in the hands of chemists. We'll have to rely on the chemists to find new chemicals if we are to make new and original accords."