Salesforce IoT helps businesses monetize their investment In IoT by routing data generated from connected devices directly into Salesforce, where sales, service, marketing, and other teams can act on it. Businesses now have the ability to add meaningful business value to every connected device with Salesforce IoT. Understand your customers with an entirely new level of detail. Improve everything from your product design to your marketing strategies by collecting, analyzing, and sending real-time IoT data about product usage and customer behavior straight to your CRM system. The Internet of Things doesn’t just make new devices possible, it also makes whole new industries possible. High-profile examples include ride-sharing, home automation, electric cars, medical monitoring, even manufacturing robots. For those ready to take advantage of it, the Internet of Things will create huge opportunities, worth trillions in increased profits over the next decade.