Chanel

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"Coco Mademoiselle"

Legal Name

Chanel S.A.

Established

around 1953

Current Place

France

About

In 1953, to regain the business primacy of the House of Chanel, in the fashion fields of haute couture, prêt-à-porter, costume jewelry, and parfumerie, would be expensive; so Chanel approached Pierre Wertheimer for business advice and capital. Having decided to do business with Coco Chanel, Wertheimer’s negotiations to fund the resurgence of the House of Chanel, granted him commercial rights to all Chanel-brand products. Chanel S.A. is born

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Team

Coco Chanel

"Fashion is architecture: it is a matter of proportions."

Pierre Wertheimer

One of the founders of Chanel

Olga Vidisheva

"I moved to the United States at the age of 17 speaking no English."

Ernest Beaux

"The future of perfumery is in the hands of chemists. We'll have to rely on the chemists to find new chemicals if we are to make new and original accords."

Things we helped create, maintain, or improve

Chanel No. 5

"I present my dress collections on the fifth of May, the fifth month of the year and so we will let this sample number five keep the name it has already, it will bring good luck."

Chanel No. 22

"Surround Yourself with the Perfume of Romance"

Predecessors

Parfums Chanel