Chanel

"Coco Mademoiselle"

Legal Name
Chanel S.A.
Established
around 1953
Current Place
France

About

In 1953, to regain the business primacy of the House of Chanel, in the fashion fields of haute couture, prêt-à-porter, costume jewelry, and parfumerie, would be expensive; so Chanel approached Pierre Wertheimer for business advice and capital. Having decided to do business with Coco Chanel, Wertheimer’s negotiations to fund the resurgence of the House of Chanel, granted him commercial rights to all Chanel-brand products. Chanel S.A. is born

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Predecessors