Hipmunk is a consumer-oriented online travel company headquartered in San Francisco, California. It was co-founded by Adam Goldstein and Reddit co-founder Steve Huffman in 2010. The company focuseson the visual organization of flight search results. It received increased media attention when Googleannounced its flight search service in September 2011. In June 2012, Hipmunk raised 15M in Series Bfunding led by Institutional Venture Partners, bringing their total funding to 20M. In May 2014, thecompany announced that it raised a 20 million Series C funding round. The round was led by Oak InvestmentPartners, which has had a great deal of experience in consumer travel. Existing partners Institutional Venture Partners and Ignition Partners also played a role in the new funding, alongside Hipmunk'sangel investors.