Coco Chanel was a French fashion designer of women's clothes and founder of the Chanel brand. Along with Paul Poiret, Chanel was credited in the post-World War I era with liberating women from the constraints of the "corseted silhouette" and popularizing a sportive, and casual chic as the feminine standard of style. She is widely regarded as the greatest fashion designer who ever lived, thus making the name of Chanel iconic. A prolific fashion creator, Chanel extended her influence beyond couture clothing, realizing her design aesthetic in jewelry, handbags, and fragrance. Her signature scent, Chanel No. 5, has become an iconic product.