"Why don’t we reward scientists who use high-quality data? Eventually the culture shifts from just funding originality, and instead we shift to rewarding things that are really true"
Elizabeth Jane Iorns is an Australian scientist, entrepreneur and researcher, and the founder and CEO of Science Exchange, a Silicon Valley startup which operates a platform to allow scientists to outsource their research to scientific institutions such as university facilities or commercial contract research organizations. Science Exchange has received considerable media attention since it first launched in August 2011, particularly following its participation in the Y Combinator incubator program in Summer 2011 and its role in launching the Reproducibility Initiative in Summer 2012. Iorns has been profiled in many leading publications including Nature, FastCompany, the San Francisco Business Times and Xconomy. Iorns lives in Palo Alto, California, where Science Exchange is now headquartered.