The Macintosh, or Mac, is a series of personal computers designed, developed, and marketed by Apple Inc. Steve Jobs introduced the original Macintosh computer on January 24, 1984. This was the first mass-market personal computer featuring an integral graphical user interface and mouse. This first model was later renamed to 'Macintosh 128k' for uniqueness amongst a populous family of subsequently updated models which are also based on Apple's same proprietary architecture. In 1998, after the return of Steve Jobs, Apple consolidated its multiple consumer-level desktop models into the all-in-one iMac G3, which became a commercial success and revitalized the brand. The Mac lineup transitioned to Intel processors in 2006. Production of the Mac is based on a vertical integration model. Apple facilitates all aspects of its hardware and creates its own operating system that is pre-installed on all Mac computers, unlike most IBM PC compatibles, where multiple companies create and integrate hardware intended to run another company's operating system. Macs are currently capable of running non-Apple operating systems such as Linux, OpenBSD, and Microsoft Windows with the aid of Boot Camp or third-party software.
"The people in business must understand what they can achieve with designers. Designers have to understand that they really must deliver to business not just beautification, or another form of it, but substantial change."