The Macintosh 128K, released initially as simply the 'Apple Macintosh', is the original Apple Macintosh personal computer. Its beige case contained a 9 in monitor and came with a keyboard and mouse. A handle built into the top of the case made it easier for the computer to be lifted and carried. It had an initial selling price of $2,495 . The Macintosh was introduced by the now famous 900,000 television commercial by Ridley Scott, '1984', that most notably aired on CBS during the third quarter of Super Bowl XVIII on January 22, 1984. The sales of the Macintosh were strong from its initial sales release on January 24, 1984 and reached 70,000 units on May 3, 1984. After its successor, the Macintosh 512K, was introduced, it was rebadged as the Macintosh 128K.
"The people in business must understand what they can achieve with designers. Designers have to understand that they really must deliver to business not just beautification, or another form of it, but substantial change."