23andme DNA kit

"Welcome to You"

Announcement / Release
September 2010
Birth Place
San Mateo, California, United States of America


23andMe began offering DTC genetic testing in November 2007. Customers provide a saliva testing sample that is partially SNP genotyped and results are posted online. In 2008, when the company was offering estimates of predisposition for more than 90 traits and conditions ranging from baldness to blindness, Time magazine named the product Invention of the Year. Uninterpreted raw genetic data is posted online and may be downloaded by customers. Customers who bought tests with an ancestry-related component have online access to genealogical DNA test results and tools including a relative matching database.

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